By ‘You’ they give the award to anyone involved in user generated content – that’s social media, blogging, video sharing etc etc etc.
“And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you.”
While I think it’s a great award (you/we) have been a part of a massive shift) I think it’s also a brilliant Linkbait strategy (planned or unplanned). Can you imagine the inbound links this is going to create for Time?!? Every user generated content maker is going to be linking to this one! 🙂
PS: thanks to everyone who emailed this story through – Kris was first off the mark.